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Haribo

I led the creative and visual identity development for Haribo’s digital presence, including the brand’s launch on social media in Brazil. A key milestone was the arrival of the iconic Haribo Bear, marking the start of the brand’s digital journey in the Brazilian market.

Creative Direction – Antonio Mafra
Art Direction – Marcelo Blanco
Video & Motion – Marcelo Blanco
Copy - Felipe Lazarini

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Social media and live coverage

I shaped the campaign’s visual world through art direction, cinematography, and motion—crafting a full suite of pieces and a complete social media rollout.

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