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Vedacit
Beyond leading major brand campaigns, I shaped the brand’s creative and art direction across digital and social platforms, translating strategy into bold campaigns and experiences that elevated its voice and online presence.
Creative Direction – Antonio Mafra
Art Direction – Marcelo Blanco
Video & Motion – Marcelo Blanco
Copywriting – Fifo Lazarini
Social media
The YouTube campaign expanded into social media, amplifying reach and turning brand presence into interaction and engagement.
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